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Build the market: run FinOps for AI through our modern marketing engine, where customer proof, influencers, community, events, and the web do the persuading and customer signals tell us where to invest. Build the market: Make FinOps for AI the story customers find and believe. Own the FinOps for AI go-to-market and the Plan, Manage, Optimize customer journey, consistent everywhere the story appears. Create and read customer signals, then put budget and effort behind what performs. Build the evidence: customer outcomes, practitioner guidance, third-party validation, and product adoption results. Develop messaging and go-to-market strategies around AI tokenomics, helping customers connect AI consumption, cost optimization, and business value through a FinOps lens. Build and maintain the core field and partner bill of materials: walking deck, discovery story, customer story with demos, one-pagers, objection handling, and enablement content, published where sellers and partners look and written so an agent can retrieve and quote it. Master's Degree in in Marketing, Communications, Business or related field AND 3+ years experience in product marketing, integrated marketing, go-to-market, or a related discipline OR Bachelor's Degree in Marketing, Communications, Business or related field AND 5+ years experience in product marketing, integrated marketing, go-to-market, or a related discipline Master's Degree in Marketing, Communications, Business or related field AND 6+ years experience in product marketing, integrated marketing, go-to-market, or a related discipline OR Bachelor's Degree in Marketing, Communications, Business or related field AND 8+ years experience in product marketing, integrated marketing, go-to-market, or a related discipline OR equivalent experience. End-to-end go-to-market or integrated campaign and can show the results in engagement, pipeline, or product usage. Experience building or owning customer-facing content programs: A web destination is one example; guidance, customer proof, and enablement content programs count too. Experience landing a go-to-market with sales, customer success, or partner organizations, such as field readiness, partner programs, or channel marketing. Track record of influencing across organizational boundaries where ownership was unclear or contested. Experience writing customer-facing content Familiarity with cloud cost management, FinOps practices, or cloud pricing and consumption models. Experience running signal-driven or evidence-led marketing, such as customer advocacy, influencer, or community programs. Experience building a narrative for a defined audience or industry and landing it through events, sales, and partners. Field or sales enablement experience for a technical seller audience. Experience building partner or field enablement content (a bill of materials) for a technical seller audience. Experience making content discoverable by search and by AI assistants. Experience directing vendors or agencies against scope, budget, and calendar. Experience marketing at a large, matrixed technology company. The ability to provide a portfolio of relevant work (technical content or hosted video work) for review (candidates may be asked to share links or samples).